By R. Andrew Chesnut
For over 4 centuries the Catholic Church loved a non secular monopoly in Latin the USA within which capability opponents have been repressed or outlawed. Latin americans have been born Catholic and the sole selection that they had used to be no matter if to actively perform the religion. benefiting from the felony disestablishment of the Catholic Church among the overdue 1800s and the early 1900s, Pentecostals nearly single-handedly outfitted a brand new pluralist spiritual economic climate. by means of the Fifties, many Latin american citizens have been loose to choose between one of the thousands of accessible non secular "products," a dizzying array of spiritual thoughts that diversity from the African-Brazilian faith of Umbanda to the hot Age workforce often called the Vegetable Union.
R. Andrew Chesnut indicates how the advance of non secular pluralism during the last half-century has significantly remodeled the "spiritual economic climate" of Latin the United States. so one can thrive during this new spiritual economic system, says Chesnut, Latin American non secular "firms" needs to improve an enticing product and understand how to advertise to well known shoppers. 3 non secular teams, he demonstrates, have confirmed to be the main expert opponents within the new unregulated spiritual economic climate. Protestant Pentecostalism, the Catholic Charismatic Renewal, and African diaspora religions resembling Brazilian Candomble and Haitian Vodou have emerged because the such a lot ecocnomic non secular manufacturers. Chesnut explores the final results of a unfastened marketplace, corresponding to creation of buyer style and product specialization, and indicates how they've got performed out within the Latin American context. He notes, for instance, that ladies make up nearly all of the non secular purchaser marketplace, and explores how the 3 teams have constructed to fulfill women's tastes and personal tastes. relocating past the Pentecostal growth and the increase and fall of liberation theology, Chesnut offers a desirable portrait of the Latin American spiritual landscape.
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